An MVP (Minimum Viable Product) is the simplest version of a product that allows you to collect maximum learning with minimum effort. It's not a half-baked product—it's a focused tool for validation.
The Origin of MVP. The term was popularized by Eric Ries in 'The Lean Startup.' The concept emerged from the startup world's need to reduce waste and validate ideas before heavy investment.
Why MVPs Matter. They reduce risk by testing assumptions early. They save money by avoiding building features nobody wants. They accelerate learning through real user feedback. They help attract investors by demonstrating traction.
What an MVP is NOT. Not a prototype or mockup (it must be functional). Not a buggy or low-quality product. Not a product missing essential features. Not an excuse to ship poorly.
The MVP Mindset. Focus on the core problem you're solving. Include only features essential to solve that problem. Ship early to get real feedback. Iterate based on what you learn.
MVP Examples. Dropbox: A video demonstrating the concept. Airbnb: The founders' own apartment listed on a simple website. Buffer: A landing page with pricing before building the product. Zappos: Bought shoes from stores and shipped them (no inventory).
How to Define MVP Scope. Start with the user's core problem. List all potential features. Identify the minimum set that solves the core problem. Cut everything else ruthlessly.
Building Your MVP. Option 1: No-code tools (Bubble, Webflow) for simple products. Option 2: Professional development for complex products. Option 3: SpeedMVPs—professional MVP in 2-3 weeks at fixed price.
After the MVP. Measure key metrics (engagement, conversion, retention). Conduct user interviews. Iterate based on feedback. Scale what works, cut what doesn't.
What You'll Get
MVP Definition Guide
Framework for scoping your MVP
Feature Prioritization
Identify must-have vs nice-to-have
Validation Metrics
Key metrics to track
